Vashon Verité

A candid slice of Island life, from short feature digests to guess-where snapshots.

Ad Wars 2010

February 3rd, 2010 at Wed, 3rd, 2010 at 4:00 pm by heidiskrzypek

What’s up with a lumber store touting it’s a pet supply store, and then, one week later, a source for scented soap? I get the whole American Way thing, but when we’re trying to support local biz, what good does it do to carry another island merchant’s core line of merchandise when you have the pockets and real estate to carry more of what the sign on your store promises?

Customer service (heck I’ll take a greeting) and personality go a long way to create loyalty. The proof is in the service, not price. I was amused by the recent ads. Naughty kitty!

heidiskrzypek Island mom and wife. Gainfully employed Seattle copywriter. Vashon forager. Emerging swimmer. Fan of dancehall reggae, good cooking, shallow reality TV shows, and public radio.

More articles by heidiskrzypek >
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